SoundCampaign Review: Legit Exposure or Just a Gamble?

Diogo Limer

Sep 23, 2025 — 2 min read

If you’re an independent artist looking to build traction on Spotify or TikTok, you may have come across SoundCampaign. It positions itself as a platform that connects artists with playlist curators and influencers, offering feedback and possible placements. But does it deliver real results, or is it just another promo gamble?

Here’s a breakdown of the good, the bad, real community feedback, and how PlaylistHub compares.

What Is SoundCampaign

SoundCampaign (soundcamps.com) is a music promotion service focused on connecting artists with playlist curators and TikTok influencers. The idea is simple:

Artists create a campaign and target genres or audiences.
Curators review the track, give feedback, and may choose to add it to their playlist.
Artists can track placements and campaign results through the dashboard.

✅ The Good

Playlist Placements + Feedback
Unlike many promo services that only aim for placements, SoundCampaign also requires curators to give feedback — which can help artists improve future releases.
User-Friendly Platform
Setting up campaigns and tracking results is straightforward, making it accessible even for first-timers.
Verified Curators
Many users say curators are legitimate and playlists have real followers. This builds trust compared to shady services.
Transparency
You can see which curators listened, what feedback they gave, and whether they placed your track.

❌ The Bad

Price vs Results
Campaigns can get expensive fast, and some artists feel the return (streams, fans, or engagement) is underwhelming compared to the spend.
Inconsistent Outcomes
One campaign might perform well, another poorly. Placements aren’t guaranteed, and feedback can sometimes feel generic.
TikTok Promotion Concerns
Some users reported that influencer videos lacked effort or creativity, making them feel like poor value.
Mismatch Issues
Non-English or niche genre tracks may get reviewed but often aren’t placed, leading to frustration.

🗣 What Artists Are Saying

Positive:
“The setup is simple and I did get some playlist placements. The feedback also helped me adjust my next campaign.”
Negative:
“SoundCampaign was a waste of money. For what I paid, the results didn’t justify it.” (Reddit, r/musicmarketing)
Critical:
“They advertise music promotion, but all I got was emails with comments and barely any real placements.” (Reddit thread)

SoundCampaign vs PlaylistHub

Here’s how SoundCampaign compares with PlaylistHub:

Feature	SoundCampaign	PlaylistHub
Placements	Possible placements + required feedback	Focused on guaranteed playlist submissions
Feedback	Always included, but quality varies	AI-generated curator-style reviews + transparent metrics
Consistency	Hit or miss, depends on campaign	Higher reliability through curated playlist network
Cost vs ROI	Can be costly for modest results	Better cost per stream, stronger ROI
Best Use Case	Artists who want feedback + test exposure	Artists aiming for steady Spotify growth

Final Verdict

SoundCampaign is a decent option for artists who want feedback and some chance at placements. It’s simple to use and transparent about who reviewed your track.

But if your main goal is growing streams, followers, and long-term Spotify traction, the inconsistent ROI and variable quality of placements make it less appealing than alternatives.